Abstract
Stories assist in transmitting cultural wisdom, including wisdom about the business community. The role of stories in various contexts such as education (including international management), management, and marketing, as well as the job search is explained. The article concludes by presenting instructional activities for business education that develop cultural competence through stories.
Recommended Citation
Blaszczynski, Ph.D., Carol
(2014)
"The story as a cultural transmitter: Applications for business education,"
International Journal for Business Education: Vol. 154:
No.
1, Article 4.
DOI: https://doi.org/10.30707/IJBE154.1.1648133312.872585
Available at:
https://ir.library.illinoisstate.edu/ijbe/vol154/iss1/4
Included in
Accounting Commons, Adult and Continuing Education Commons, Adult and Continuing Education and Teaching Commons, Advertising and Promotion Management Commons, Agribusiness Commons, Business Administration, Management, and Operations Commons, Business Analytics Commons, Business and Corporate Communications Commons, Educational Leadership Commons, Educational Technology Commons, Entrepreneurial and Small Business Operations Commons, International Business Commons, Junior High, Intermediate, Middle School Education and Teaching Commons, Management Information Systems Commons, Marketing Commons, Online and Distance Education Commons, Organizational Behavior and Theory Commons, Other Business Commons, Other Education Commons, Other Teacher Education and Professional Development Commons, Secondary Education Commons, Secondary Education and Teaching Commons, Technology and Innovation Commons, Vocational Education Commons