In this lecture, Distinguished Professor David Malone talks about sand, in particular how the mineral zircon grains in sand deposits are used to interpret geologic history. Malone will finish by discussing how he has used the mineral zircon to provide an understanding of the Cambrian and Carboniferous geology of Illinois.
Taylor is an internationally recognized scholar of service marketing research. His presentation will examine how marketing theory and research have changed over the last two-and-a-half decades. The audience will also get a glimpse of Taylor’s contribution to this evolution. Taylor’s research interests focus on the conceptualization and operationalization of the determinants of service value, service quality, and consumer satisfaction, and their impacts on ultimate consumer purchase behaviors and organizational strategies. His most recent focus has been the extension of these inquiries to e-commerce and e-business settings. Taylor embraced a wider and multi-disciplinary approach to the study of service marketing by focusing on judgment and decision making and social psychology literature.