In order to escape the danger of stagnation, the SIEC-ISBE needs fresh perspectives. A strategy to increase membership numbers will be introduced in this paper, based on a study instigated from the Austrian chapter. After a short introduction of the status quo of the SIEC-ISBE, the paper will focus on the USP (Unique Selling Proposition) and the benefits of SIEC-ISBE membership. Some selected recommendations (for instance lowering the threshold for attending conferences or increased targeting of students) form the completion of this thesis.
Stoettinger, Katharina; Stock, Michaela; and Slepcevic-Zach, Ph.D., Peter
"SIEC-ISBE: Quo vadis? Strategy suggestions for the SIEC-ISBE,"
International Journal for Business Education: Vol. 152:
1, Article 3.
Available at: https://ir.library.illinoisstate.edu/ijbe/vol152/iss1/3
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