This paper presents the results of a one-year study of undergraduate business students’ preference and level of satisfaction with online instruction at one university. A questionnaire was voluntarily completed by 305 undergraduate business students during the 2019-2020 academic year. Multiple regression analysis revealed that prior experience with online courses, ease of communication, personal benefits - convenience of taking online courses and expectation of improving GPA were positively associated with satisfaction in online courses relative to face-to-face courses. Learning benefits from online courses such as availability of course materials did not have a significant relationship. Satisfaction was positively related to preference for online courses. Demographic factors such as age and gender had no significant effect on satisfaction with online courses.
"An Examination of the Factors Leading to Students’ Preference and Satisfaction with Online Courses,"
International Journal for Business Education: Vol. 161
, Article 7.
Available at: https://ir.library.illinoisstate.edu/ijbe/vol161/iss1/7