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Date of Award


Document Type

Thesis-ISU Access Only

Degree Name

Master of Science (MS)


Department of Psychology

First Advisor

Corinne Zimmerman


Despite research demonstrating hookups – or noncommittal sexual behaviors – as positive experiences for both men and women, research investigating gender differences in hookup reactions and outcomes have demonstrated more negative results for women when compared to men. Endorsement of a traditional sexual double standard – whereby women are judged more harshly than men for engaging similar sexual acts – was examined as a possible factor in these negative results for women. Further, due to mixed results concerning the existence of the sexual double standard, an implicit measure of sexual double standard endorsement was created. The current study utilized both implicit and explicit measures of sexual double standard (a) to assess any relation between implicit and explicit sexual double standard attitudes and (b) to assess the relation between sexual double standard attitudes and hookup reactions and outcomes among college women – whereby hookup reactions were classified as emotional reactions and hookup outcomes were classified as social, academic, romantic, and sexual outcomes. Data were collected from 97 college-aged women who had had a hookup. Results demonstrated that implicit sexual double standard attitudes, but not explicit sexual double standard attitudes, had a small but significant role in hookup reactions and outcomes. Implications and future directions are discussed.


Imported from ProQuest Pandelios_ilstu_0092N_11414.pdf


Page Count


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