Analyzing Twitter Usage Differences between Student Season Ticket Buyers and Non-buyers

Author

Matthew Aloysius Kinney, Illinois State UniversityFollow

Date of Award

3-18-2016

Document Type

Thesis

Degree Name

Master of Science (MS)

Department

School of Kinesiology and Recreation

First Advisor

Clinton J. Warren

Abstract

This thesis investigates the importance of social media to college students as it relates to purchasing game tickets. More specifically, the thesis examines the role that Twitter and marketing play in purchase intentions of students that actually purchase tickets. The results demonstrate that those who have purchased a ticket membership package are more likely to follow said organization on Twitter. Results also found that no significant difference exists in Twitter Intensity based on whether or not a student has purchased a ticket membership package.

Comments

Imported from ProQuest Kinney_ilstu_0092N_10730.pdf

Recommended Citation

Kinney, Matthew Aloysius, "Analyzing Twitter Usage Differences between Student Season Ticket Buyers and Non-buyers" (2016). Theses and Dissertations. 512.
https://ir.library.illinoisstate.edu/etd/512

DOI

http://doi.org/10.30707/ETD2016.Kinney.M

Page Count

62