Journal of the ASFMRA (American Society of Farm Managers and Rural Appraisers)
The USDA Farm Service Agency replaced paper mailings with GovDelivery electronic communication in order to increase efficiency and reduce costs. This case study presents evidence from one state indicating a perception among local FSA officials that GovDelivery does not allow them to effectively serve their constituents. A gap in reliable rural Internet service and low usage of smartphones in place of rural broadband may contribute to the extremely low open rates for GovDelivery email notifications. Findings suggest that electronic-only communication does not allow the agency to effectively engage with farm owners, operators, and managers.
Boerngen, Maria A., "Effectiveness of Paperless Communication from the USDA Farm Service Agency" (2019). Faculty Publications - Agriculture. 12.