Comparative Study of Black Currant Production in Russia and Illinois: Best Management Practices, Economic Profitability, and Marketing Strategies.
Black currant is a perennial, woody shrub that originated in Eastern Europe, and is still widely grown there today, but remains a rare and not commonly known berry in the United States. The purpose of this research is to evaluate the potential for black currant production in Illinois from agronomic and economic standpoints. Our research team will collaborate with a faculty and one undergraduate student from Russia on this project to evaluate and compare optimal production practices, the economic profitability and potential marketing strategies in the United States and Russia. From primary research (discussion with growers in Illinois), we anticipate to find out that marketing strategies may impose significant challenges for black currant producers in Illinois. The results of the study will be informative for current and future growers as they will draw upon the success of the black currant production and marketing in Russia.
Jolly, Andrew, "Comparative Study of Black Currant Production in Russia and Illinois: Best Management Practices, Economic Profitability, and Marketing Strategies." (2018). University Research Symposium. 82.