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Over the past decade in Illinois, both the number of grain elevator companies and their number of customers served have steadily declined. At the same time, the storage capacity of these elevators has increased. This has required grain elevators to offer the most advanced tools to their customers. In turn, this has led to multiple questions regarding the type of marketing tools grain elevators offer to their customers, how the marketing tools have changed, and how customers react to new offerings. To investigate the change in various marketing tools offered to and used by customers, country grain elevator managers in Illinois were surveyed in 2006, 2010, and 2016. Upon surveying, it was discovered that both elevator storage capacity and makeup of the business organization have an effect on marketing contracts offered and used. This year the survey is being conducted again, via both an online and paper version. The intention is to illustrate the changes in marketing tools offered to customers, identify challenges that grain elevators may face five years into the future, and assess the impact of COVID-19 on Illinois grain elevators.
Walton, Aidan, "Covid-19 And Marketing Practices Of Illinois Grain Elevators" (2021). Agriculture. 7.