Date of Award
2-9-2020
Document Type
Thesis
Degree Name
Master of Science (MS)
Department
Department of Family and Consumer Sciences
First Advisor
Julie Schumacher
Abstract
The purpose of this experimental study was to determine if signage of nutrition claims increased the purchasing of snacks in white collar and blue collar working environments. Additionally, the study also observed if the nutrition claims were more effective in one working class over the other. The prevalence of obesity in employed adults has significantly increased in the last decade. Dietary patterns, including snacking habits, have been found to play a significant role in the decline of working adults’ health. The percentage change formula was utilized as the statistical analysis for this study. This analysis evaluated the changes in the sales of snacks before and after implementation of nutrition claims. The findings indicated that after nutrition claims were implemented, sales of snacks increased in both working environments. The blue collar snack purchases increased by 79.8% after the six claims were implemented and the white collar snack purchases increased by 33.2%. Overall, the “mindful” nutrition claim had the most influence on total snack purchases. In conclusion, nutrition claims alone can possibly influence snack purchases in white collar and blue collar working environment.
Recommended Citation
Martinez, Cecily Rose, "The Effects of Nutrition Claims on Consumer Purchasing of Snacks in White Collar and Blue Collar Working Environments" (2020). Theses and Dissertations. 1202.
https://ir.library.illinoisstate.edu/etd/1202
DOI
http://doi.org/10.30707/ETD2020.Martinez.C
Page Count
58
Comments
Imported from ProQuest Martinez_ilstu_0092N_11629.pdf