The Effects of Nutrition Claims on Consumer Purchasing of Snacks in White Collar and Blue Collar Working Environments
Date of Award
Master of Science (MS)
Department of Family and Consumer Sciences
The purpose of this experimental study was to determine if signage of nutrition claims increased the purchasing of snacks in white collar and blue collar working environments. Additionally, the study also observed if the nutrition claims were more effective in one working class over the other. The prevalence of obesity in employed adults has significantly increased in the last decade. Dietary patterns, including snacking habits, have been found to play a significant role in the decline of working adults’ health. The percentage change formula was utilized as the statistical analysis for this study. This analysis evaluated the changes in the sales of snacks before and after implementation of nutrition claims. The findings indicated that after nutrition claims were implemented, sales of snacks increased in both working environments. The blue collar snack purchases increased by 79.8% after the six claims were implemented and the white collar snack purchases increased by 33.2%. Overall, the “mindful” nutrition claim had the most influence on total snack purchases. In conclusion, nutrition claims alone can possibly influence snack purchases in white collar and blue collar working environment.
Martinez, Cecily Rose, "The Effects of Nutrition Claims on Consumer Purchasing of Snacks in White Collar and Blue Collar Working Environments" (2020). Theses and Dissertations. 1202.
Imported from ProQuest Martinez_ilstu_0092N_11629.pdf