Graduation Term

2020

Degree Name

Master of Science (MS)

Department

School of Communication

Committee Chair

Stephen K. Hunt

Abstract

Student Government Associations (SGAs) are campus organizations comprised of student leaders which advocate on behalf of the student population. Participation in SGAs have proven academic, professional, and social benefits, yet the engagement in the organization has declined. This study employs Daft and Lengel’s (1986) Media Richness Theory to examine if different media affect the composition of student publics. These publics are defined using Grunig’s (1979) Situational Theory of Publics (STP). Additionally, the impact of self-efficacy, response efficacy, and perceptions of social norms on the variables in STP is also examined.

Access Type

Thesis-Open Access

DOI

http://doi.org/10.30707/ETD2020.Patel.V

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