Graduation Term
2023
Degree Name
Master of Science (MS)
Department
School of Communication
Committee Chair
Lindsey J. Thomas
Abstract
Students encounter a lot of the health messages they perceive to be relevant. Some of health messages may stick with them for a long period of time and may be easily recalled than others, thus becoming memorable messages to them. Yet, little is known about the content and the source of college students’ memorable health messages. Thus, this study explored the features, the impact, and sources of college students’ memorable health message and whether students view their sources as credible. In addition, the present study examined health issues that students deem as salient in their memorable messages. The study found that students receive memorable health messages from medical professionals, parents, online, and teachers. Also, students used experience, educational qualifications, factual information and social values to determine the credibility of the sources. These and other findings are presented in detail in the study and recommendations are offered for future studies.
Access Type
Thesis-Open Access
Recommended Citation
Sam-Paintsil, Benjamin Brew, "Memorable Health Messages and Their Influence on Health Behavior" (2023). Theses and Dissertations. 1706.
https://ir.library.illinoisstate.edu/etd/1706
DOI
https://doi.org/10.30707/ETD2023.20230711063202903288.999945