Date of Award

3-23-2023

Document Type

Thesis

Degree Name

Master of Science (MS)

Department

School of Communication

First Advisor

Lindsey J. Thomas

Abstract

Students encounter a lot of the health messages they perceive to be relevant. Some of health messages may stick with them for a long period of time and may be easily recalled than others, thus becoming memorable messages to them. Yet, little is known about the content and the source of college students’ memorable health messages. Thus, this study explored the features, the impact, and sources of college students’ memorable health message and whether students view their sources as credible. In addition, the present study examined health issues that students deem as salient in their memorable messages. The study found that students receive memorable health messages from medical professionals, parents, online, and teachers. Also, students used experience, educational qualifications, factual information and social values to determine the credibility of the sources. These and other findings are presented in detail in the study and recommendations are offered for future studies.

Comments

Imported from SamPaintsil_ilstu_0092N_12360.pdf

DOI

https://doi.org/10.30707/ETD2023.20230711063202903288.999945

Page Count

88

Download

Share

COinS