Graduation Term
Spring 2025
Degree Name
Master of Science (MS)
Department
School of Communication
Committee Chair
Lance Lippert
Committee Member
John Baldwin
Committee Member
Mary-Beth Deline
Abstract
This qualitative study investigated how organizations utilize internal communication strategies to navigate AI-driven change effectively. Through semi-structured interviews with eleven communication professionals and change leaders across various industries, the research identified key communication approaches that facilitate successful AI implementation. Findings revealed three primary strategies: framing AI as a tool that enhances rather than replaces human capabilities, connecting AI initiatives to organizational purpose and business goals, and demonstrating practical use cases through concrete examples. The study also highlighted the importance of establishing clear guidelines for responsible AI use, making initial adoption optional rather than mandatory, and directly addressing job security concerns. Additionally, results indicated that effective communication strategies evolve from centralized, top-down messaging toward more distributed, community-driven approaches as implementation matures, with communication content progressing from foundational education to strategic integration. These findings contribute to both theoretical understanding of AI-specific change management and practical guidance for organizations implementing AI technologies.
Access Type
Thesis-Open Access
Recommended Citation
Nkanta, Edikan, "“Don’t Panic, it’s Just AI:” A Qualitative Study on Internal Communication Strategies for Managing AI-Driven Change”" (2025). Theses and Dissertations. 2077.
https://ir.library.illinoisstate.edu/etd/2077