Graduation Term
Summer 2025
Degree Name
Master of Science (MS)
Department
Department of Family and Consumer Sciences
Committee Chair
Connie Dyar
Committee Member
Amy Huber
Committee Member
Elke Altenburger
Committee Member
Amy Bardwell
Abstract
The goal of this study was to understand what aspects of the interior environment at a bar with bowling affect customers’ willingness to return and word-of-mouth sharing. The dimensions of the experiencescape model were used to guide the research, focusing on sensory, functional, social, and hospitality culture. A mixed qualitative methods approach was used, combining observations, focus group interviews, and moment maps to investigate customer comfort, satisfaction, excitement, memorability, and the difference in one’s perception of their experience based on ethnicity. It was found that the unique atmosphere, price, staff, and diversity were the main reasons customers returned or shared their experience.
Access Type
Thesis-Open Access
Recommended Citation
Hendrickson, Paige J., "Experienscape and the Interior Environment: A Case Study at a Bar with Entertainment" (2025). Theses and Dissertations. 2201.
https://ir.library.illinoisstate.edu/etd/2201
DOI
https://doi.org/10.30707/ETD.1763755358.653439