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Graduation Term

Summer 2026

Degree Name

Master of Science (MS)

Department

School of Communication

Committee Chair

Jessica M. Rick

Committee Member

Lance Lippert

Committee Member

John Baldwin

Abstract

This study examines how university recruitment and administration staff connect with potential international African students in the U.S. higher education context. The study employed a qualitative methodology rooted in post-intentional phenomenology, which emphasized relationship building, adaptability, and cultural sensitivity in communication. Semi-structured interview data collected for this study demonstrated that the various methods used (i.e., email; video chat) allowed recruitment and administration staff to develop relationships with students, determine meaning from student communications, and provide support based upon each student's changing needs. Rather than being a static or pre-planned method of communication, this study demonstrated that communication was an evolving process that occurred through ongoing interaction, reflection, and response. While there were clearly some limitations to participant’s ability to engage in culturally responsive communication due to their work environment (e.g., time constraints; workload), the study also provided insight into the importance of continuous negotiation and adaptation to foster connection and trust among stakeholders in both digital environments and academic institutions.

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