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Media and Crisis Communication


Part of a concerted effort to quantitatively test claims made throughout image repair research, this study provides a greater understanding of the effectiveness of the differentiation strategy over simple denial and provides further clarification for related claims made in image repair research. Sports teams who differentiate major roster changes from a team rebuild score higher on measures of reputation, intent to purchase tickets, and intent to subscribe to premium sports channels. On behalf of practitioners, scholars should consider the conditions under which the ability to claim differentiation is plausible with a loyal clientele or customer base.


This is an accepted manuscript of a chapter published in Media and Crisis Communication (Routledge, 2024).

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