Document Type
Article
Publication Date
Summer 8-11-1970
Keywords
Advertising, Industry Growth
Abstract
The static theory of the firm suggests that advertising expenditures may restrict output and retard growth. The specific hypothesis upon which this study is based states that advertising and product differentiation will indeed retard industry growth rates.
Recommended Citation
Shurr, David Charles, "Effects of Advertising and Product Differentiation Upon Industry Growth Rates" (1970). Masters Theses - Marketing. 1.
https://ir.library.illinoisstate.edu/mmk/1