WHAT'S YOUR WHY? MAPPING THE COSTUMER JOURNEY IN HIGHER EDUCATION

Publication Date

4-5-2019

Document Type

Poster

Degree Type

Graduate

Mentor

Steve Taylor

Co-Mentor

Tice Sirmans

Abstract

The insurance industry is increasingly moving towards a service-marketing orientation. This change in orientation is largely the result of digital transformation. New business techniques include customer-journey and value proposition mapping. The current study employs these tools to better understand recent changes in insurance consumer markets. The maps suggest implications for insurance marketers and managers.

This document is currently not available here.

Share

COinS