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Publication Date

2023

Document Type

Poster

Degree Type

Graduate

Department

Communication

Mentor

John Baldwin

Mentor Department

Communication

Abstract

As organizations continue to evolve to have a competitive edge in the global market, they focus on recruiting a vibrant and reliable workforce. The latest generation joining the workforce is Gen Z, and they come with peculiarities that distinguish them from other generations. This study investigates these peculiarities by interviewing members of the Gen Z workforce. The findings demonstrate that the Gen Z workforce value a safe work environment where they can express their creativity and where their opinions can make a difference. Overall, this study shows that for organizations to improve the workplace, they need valuable input from the Gen Z workforce.

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