This presentation is accessible only to the Illinois State University community.
- Off-Campus ISU Users: To download this item, click the "Off-Campus Download" button below. You will be prompted to log in with your ISU ULID and password.
Publication Date
2024
Document Type
Poster
Degree Type
Graduate
Department
Communication
Mentor
Dr. Joseph Zompetti
Mentor Department
Communication
Abstract
In a globally dynamic world where the line between the virtual and the physical is blurred, the power that memes exert in social change in both worlds cannot be underestimated. Meme scholars acknowledge the growing interest in its unfolding dynamism across cultures.
Specifically, in this study, I will shed light on how African cartoon memes have become a tool for enacting change in socio-political spheres. Analyzing three memes created by Ghana’s renowned artist, “Tilapia Da Cartoonist,” henceforth known as Tilapia, I employ a satirical criticism in conjunction with Burke’s Perspective by Incongruity to uncover how these memes publicly ridicule perpetrators and dismantle false notions propagated by the government. I conclude that Tilapia employed satire, incongruity, and indigenous artistic techniques to expose follies, dispute false notions, build resonance, and heighten audience consciousness to demand change in online spaces and the real world where economic and political crises affect citizens.
Recommended Citation
Elewosi, Millicent, "“Meme-ing” for Change: An Exploration of Ghanaian Socio-Political Memes" (2024). University Research Symposium. 443.
https://ir.library.illinoisstate.edu/rsp_urs/443