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Dr. Joseph Zompetti

Mentor Department



In a globally dynamic world where the line between the virtual and the physical is blurred, the power that memes exert in social change in both worlds cannot be underestimated. Meme scholars acknowledge the growing interest in its unfolding dynamism across cultures.

Specifically, in this study, I will shed light on how African cartoon memes have become a tool for enacting change in socio-political spheres. Analyzing three memes created by Ghana’s renowned artist, “Tilapia Da Cartoonist,” henceforth known as Tilapia, I employ a satirical criticism in conjunction with Burke’s Perspective by Incongruity to uncover how these memes publicly ridicule perpetrators and dismantle false notions propagated by the government. I conclude that Tilapia employed satire, incongruity, and indigenous artistic techniques to expose follies, dispute false notions, build resonance, and heighten audience consciousness to demand change in online spaces and the real world where economic and political crises affect citizens.

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