Publication Date

4-6-2018

Document Type

Poster

Department

Communication

Mentor

Kevin Meyer

Mentor Department

Communication

Abstract

Attribution theory has been applied to a wide range of subjects, including organizational communication, interpersonal communication, performance evaluation, and perceptions of object movement. However, it has not been applied to live sports broadcasts. Utilizing participants from within the live broadcast sports community, a single study was conducted exploring perceptions of causal attributions communicated following a task performance error by a camera operator in a live sports broadcast. Causal attributions were measured with a Multidimensional Observer Attributions for Performance Scale developed by Rutherford, Harari, and Rudolph (2013). Scales were created to measure perceptions of importance, frequency, and future hiring recommendations. Practical and theoretical implications of the results are discussed.

Comments

Lynn-graduate

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