Focus on Ethics and Public Relations Practice in a University Classroom
Courses: Intermediate and advanced public relations courses. Can also be modified for graduate courses.
Objectives: The following objectives, based on Fink's (2005) recommendations for writing learning objectives, focus on what students should learn about ethics in the practice of public relations: •
Understand basic notions of the philosophical basis for ethical decision making. •
Relate their intuitive senses of ethics to ethical decision making in public relations. •
Understand the social implications of ethical public relations practice. •
Use the Public Relations Society of America's (PRSA) code of ethics on in-class case examples and for all subsequent case analyses for the semester. •
Value ethics as an important dimension of effectiveness and professionalism. •
See ways to build on ethical understanding now and in their careers.
Smudde, Peter M., "Focus on Ethics and Public Relations Practice in a University Classroom" (2011). Scholarship of Teaching and Learning Publications. 46.