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Publication Date

4-2021

Document Type

Presentation

Presentation Type

Individual

Degree Type

Graduate

Department

Criminal Justice Sciences

Mentor

Ashley Farmer

Mentor Department

Criminal Justice Sciences

Abstract

Food is a crucial necessity required by every living being on this earth in order to survive. When it comes down to the food we ingest, we want to make sure we are putting safe and healthy products into our bodies. Food corporations have cut corners in order to benefit the corporation and shareholders, which results in consequences that have been known to put human health and safety on the line. This study explores how big food corporations convicted of major food fraud crimes change their marketing methods in order to appear safer to the public. Research was conducted by analyzing major food fraud cases among five major food industries, Nestle, Odwalla, The peanut Corporation, and two major Honey corporations. The cases involve four of the most common food fraud crimes: human health and safety, adulteration, mislabeling, and deceit. Marketing trends were also analyzed at the times of these crimes to further explore motivations behind the tampering of products. Furthermore, this study explores what policies were put in place after conviction and if corporations follow through with protocols in order to maintain food health and safety towards the general public. Results from analyzing case studies and marketing trends are compared to corporations today and look at existing issues that are still present. This study shows that corporations still cut corners when it comes to products, and food fraud is on the rise now due to the current pandemic. Implications for the future include policies that force major corporations to comply to health and safety standards when it comes to manufacturing of products. Corporations have shown that when a global crisis is at hand, they are not readily prepared to handle such high demand of products and will continue to cut corners.

Food Fraud: How Do Corporations Change?
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