Graduation Term
Spring 2025
Degree Name
Master of Science (MS)
Department
School of Communication
Committee Chair
Lance Lippert
Committee Member
Pete Smudde
Committee Member
Rebecca Hayes
Abstract
Frequent leadership transitions in today’s organizations present complex challenges that disrupt employee engagement, productivity, and overall organizational stability. This study explores how internal public relations (iPR) functions as a strategic communication mechanism to support employee adjustment during these pivotal transitions. Drawing on Lewin’s change management model (CMM) and uncertainty reduction theory (URT), the research examines three interrelated areas: the impact of early internal communication on employee attitudes, the role of informal employee networks in fostering readiness, and the adaptation of communication strategies to align with incoming leadership styles.
Using qualitative methods, the study conducted semi-structured interviews with internal communication professionals across diverse industries. The findings highlight that early and transparent communication fosters trust and reduces uncertainty, while informal networks act as powerful, yet often underutilized, platforms for reinforcing transition messaging. Furthermore, tailoring iPR strategies to reflect a leader’s style was found to enhance employee alignment and morale, especially during periods of cultural or strategic shift.
The study provides both theoretical and practical implications. Theoretically, it deepens our understanding of iPR’s mediating role during organizational change. Practically, it offers a framework for organizations to proactively manage communication during leadership transitions, ultimately transforming potential disruption into opportunities for cohesion, engagement, and growth.
Access Type
Thesis-Open Access
Recommended Citation
Asare, Margaret NY, "From Uncertainty to Alignment: The Role of Internal Public Relations in Supporting Employee Adjustment during Leadership Transitions" (2025). Theses and Dissertations. 2065.
https://ir.library.illinoisstate.edu/etd/2065
