Submissions from 2026
Navigating Role Conflict: Implications for Service Sabotage in Customer Success Management, Amit Mahimkar, John Hadjimarcou, and Edward Ramirez
Submissions from 2025
Fostering Value Cocreation Using an Agency-Style Client Project in Marketing Education, Chiharu Ishida, Peter Kaufman, Mark Gibson, and Gary Hunter
Submissions from 2024
Meaningful Consumption, Aditya Gupta, Meike Eilert, and James W. Gentry
Filling in the Gaps: A Service Ecosystem Perspective on Purchase Groups as Interstitial Markets, Aditya Gupta, Sheila Roy, and Renuka Kamath